The advertising industry is multi billion dollar industry.
These days, brand awareness and knowing where, to whom and nest to who your ads will be placed has great importance.
Today there is an overload of websites to advertise on creates a situation where brands have appeared in context and next to damaging inappropriate, distressing content, there is a deep need in being advertised in premium placement. As you know, companies do not control if their advertisement will appear in a well-known premium website or webpage.
Whomever will have the ability to appear in the exact location next to the right content and the right advertisers, thus reinforcing brands name and class.